The font design studio TypeType and branding firm Pinot Company mixed fonts and wine to create “font wine” — a undertaking that originated in conversations over glowing wine and grew to cosmic proportions. What’s it and the way do you have to get pleasure from it? We’ll let you know in this text!
Summer time, Fonts, Wine
It all started in the summer time of 2024. TypeType Studio turned a companion of the Sreda Summer time Summit pageant, and there we met with colleagues from Pinot Company.
Initially, the crew from the company proposed making a wine-font pairing. The thought was that every font, like every wine selection, has its personal distinctive character. And, when united, they will spotlight one another’s distinctive options, temper, and spirit.
We determined to attempt implementing this idea: take a number of wine samples and match them with appropriate fonts from the TypeType assortment.
So, the undertaking acquired the working title “font wine,” and we moved on to probably the most fascinating half — choosing wine-font pairs by way of tasting.
Wine-Font Pairing
The tasting happened at the TypeType workplace. Font designers and different studio staff participated, as properly as representatives from Pinot Company. We obtained 9 wine samples from our companions, Ladoga firm: three reds, three whites, and three glowing wines. Primarily based on the tasting outcomes, we wanted to choose three samples (one from every group) and three fonts that matched them.
Every tasting participant might vote for one wine from every class that they favored probably the most and write down which font they related to the chosen selection and why.
The highest three pairs have been:
- Purple wine Stigelmar Zweigelt Pur Burgenland and TT Ricks font. In keeping with members, the wine is mineral, prickly, just like the spikes of TT Ricks. It has a daring, mysterious character, identical to the font.
- White wine Torotoro Marlborough Sauvignon Blanc and TT Neoris font. The wine has a contemporary, well-balanced style, very similar to the font design. At first, it appears easy, however upon cautious examination, it reveals fascinating particulars.
- Glowing wine Glera Spumante Fonte Additional Dry and TT Ricordi Allegria font. They share class, refinement, lightness, grace, and Italian origins.
The glowing wine acquired probably the most votes (it has lengthy held a particular place in our workplace fridge and in our hearts). So we determined to begin with it.
A Metaphor of Cosmic Proportions
We realized that the pilot model ought to be extra common and complete, going past the unique concept.
In the primary idea, Pinot Company emphasised that there are at all times individuals behind the fonts who create them. This resulted in a collective picture of a “font god,” round whom completely different fonts revolve in orbit.
Nonetheless, we needed to make the metaphor deeper, extra highly effective, and intensive. Due to this fact, in the second idea, we in contrast the method of making a font to how a tree grows.
However even this concept didn’t appear world sufficient. So a third idea emerged, which turned the inspiration for additional work.
Map of the Font Universe
To deliver this concept to life, Pinot Company went to nice lengths in phrases of expertise. Monetary Papers Plus, a typography firm from Moldova that turned a companion in the undertaking, performed a main function in implementing the idea. They specialize completely in wine labels with in-depth detailing of numerous printing results.
The textured Fasson Watermark paper turned the inspiration, serving to to create depth and add texture and tactility to the label.
The mysterious twinkling of the celebrities was achieved with copper gel, and the planets have been designed with embossing, including a matte texture. On the solar, symbolizing TypeType, you’ll be able to see the corporate identify executed in micro-embossing.
The letters “flying” throughout the label seem right here for a motive — they’re an Easter egg of types. These letters spell out the phrase “handgloves,” which font designers use as a reference when making a font. It doesn’t have a particular that means however consists of attribute characters that assist decide if the font works. These characters are at all times drawn first.
One other fascinating element is the orbit of our “font solar.” If you look carefully, it consists of repeated phrases “typetype,” set in small letters.
As a end result, we launched a sequence of branded bottles, with labels that turned a form of map of the Font Universe. By rotating the bottle in your arms, you’ll be able to discover it, discovering new sides of the drink and nuances of the design.
Three, Two, One… Launch!
The undertaking was formally named “Kind&Wine. Font Universe.”
We deeply cherish this undertaking and present branded bottles to our associates and companions. And, of course, we plan to develop the thought additional — keep tuned for updates!
