Again in 2010, B2B advertising was all about white papers, webinars, and determining the best way to make Twitter work for lead gen. Content material advertising was simply gaining momentum, advertising automation was a shiny new toy, and proving ROI meant wrestling with spreadsheets. It was additionally the 12 months we first printed the Ladies Who Rock in Advertising and marketing checklist.
Fifteen years later with our give attention to B2B, advertising has definitely modified. Technique is smarter, tech, particularly AI, is extra highly effective and the necessity for creativity is stronger than ever. By way of all of it, ladies have been driving plenty of that change by main groups, constructing manufacturers, and breaking limitations.
So, why would I publish a listing of prime ladies in advertising over 13 years? Again in 2010 I used to be included on a listing of social media advertising execs and there weren’t any ladies on it, which I assumed was unusual. So I made my very own checklist of girls who “rocked” at social media advertising. Then, annually for 12 extra years we printed lists to acknowledge ladies advertising as a part of TopRank Advertising and marketing’s mission to raise the B2B advertising trade and shine a light-weight on expertise.
This 2025 version of Ladies Who Rock in B2B Advertising and marketing is a celebration of girls which are passionate concerning the craft, impactful of their work and as leaders, and revered by friends. We reached out to honorees from the previous 13 annual lists and invited nominations, leading to a formidable group of nominees from manufacturers that embody AT&T, Atlassian, Cisco, F5, IBM, LinkedIn, NVIDIA, PTC, Qualcomm, SAP, Zillow and extra.
As we shut out Ladies’s Historical past Month, here’s a checklist of 24 ladies in B2B advertising to observe, study from and be impressed by:
Carrie Palin, Chief Advertising and marketing Officer at Cisco
“I nominate Carrie or her spirit and unwavering dedication to giving our prospects one of the best assets and for her management.”
Nominated by Jennifer Baier Anaya, Senior Vice President World Advertising and marketing at Ingram Micro. WWRM 2020
Ashley Faus, Head of Lifecycle Advertising and marketing, Portfolio at Atlassian
“She doesn’t simply inform folks concerning the worth of nice thought management… She reveals it. Present don’t inform is a cornerstone of nice content material of all types, thought management and in any other case!”
Nominated by Ann Handley, Chief Content material Officer at MarketingProfs. WWRM 2011
Okathleen Sales space, SVP Advertising and marketing & Development at Pavilion
“After first assembly Kathleen in 2019, I’ve watched her advocacy for one of the best in B2B advertising create significant affect in every single place she leads together with her present position main advertising at a member group of 10,000+ go-to-market leaders. Her progressive, community-driven methods have considerably enhanced member engagement and progress. Kathleen’s management exemplifies the ability of genuine, customer-centric advertising that’s so wanted in at the moment’s world of B2B advertising.”
Nominated by Lee Odden
Tasasha Inform, Product Growth Supervisor at AT&T
“Tasasha is a savvy marketer who heads the event and GTM technique voice and collaboration merchandise for AT&T. She attracts on her robust digital advertising background to assist gross sales funnel and promotions and in addition holds accountability for income forecasting throughout the decision middle, retail, digital and direct vendor channels. Enjoyable truth…Tasasha began out as my intern method again in 1999!!o”
Nominated by Carla Johnson, Innovation Architect, Writer, World Keynote Speaker at RE:Assume Labs. WWRM 2017
Nisha Ramachandaran, Sr. Director of Automation & AI Packages at NVIDIA
“Just lately promoted to Sr. Director of Automation & AI Packages at NVIDIA NIsha has been a key driver in our AI Technique. Nisha leads a complete CRM technique throughout enterprise, developer, and client segments, together with China. She has led a number of Advertising and marketing AI initiatives, boosting adoption throughout groups and revamping our capabilities with new platforms and a re-architected enterprise system for scalable customized emails. As a advertising innovation pioneer, Nisha has reworked workflows with our recommender mannequin and Gen AI content material technology instrument, establishing new effectivity requirements. Her deployment of AI-driven automation in Marketo has considerably minimize program creation occasions, whereas her management in world lead scoring and real-time knowledge normalization ensures our knowledge stays actionable.”
Nominated by LaSandra Brill, VP, World Digital Advertising and marketing at NVIDIA. WWRM 2012
Melinda Hansell, Sr. Director, Digital Advertising and marketing at F5
“Melinda is the Sr. Director Internet Expertise at F5, Inc. She is thought extensively as an efficient and empathetic chief who champions variety and excellence. Throughout her tenure at F5, she reworked the corporate’s digital presence by spearheading customer-focused internet improvements, increasing world attain with assist for eight languages, establishing constant UX and accessibility requirements, and fostering a tradition the place choices are firmly rooted in knowledge and proof.”
Nominated by Nominated by Kristy Morrison, Director, Digital Advertising and marketing, F5. WWRM 2013
Jane Serra, VP Development Advertising and marketing at Daxtra Applied sciences
“Whereas I’ve solely been linked to Jane for the reason that finish of 2023, I’ve watched her contribute a lot to the B2B advertising trade as writer of the Ladies in B2B Advertising and marketing Podcast, which celebrated its a hundredth episode just lately. Not solely does Jane carry substance and elegance to the advertising recommendation she and company share on the podcast, she does so with positivity – one thing the world wants extra of proper now.”
Nominated by Lee Odden
Amie Cangelosi, Advertising and marketing Director at Content material Advertising and marketing Institute | Informa Join
“Amie is the pinnacle of selling for the Martech portfolio right here at Informa, which incorporates CMI. Apart from being an amazing marketer, she runs our mentorship program for the content material advertising group and has helped create so many highly effective connections and profession progress alternatives.”
Nominated by Stephanie Stahl, Managing Director, CMI/IMI portfolios, Informa Join. WWRM 2018
Julie Roehm, Chief Advertising and marketing Officer at Convergint
“I’ve identified Julie for a few years and along with each serving on the Advisory Council for the Digital Advertising and marketing Institute, her profession evolution as a Chief Advertising and marketing Officer has impacted so many well-known manufacturers. She’s additionally beneficiant in sharing her insights with friends and right here on LinkedIn.”
Nominated by Lee Odden
Chia Turner, Director of Advertising and marketing at Base
“Chia Turner is the Director of Advertising and marketing at Base.ai the place she is chargeable for core areas of selling, together with demand gen, corp comms, and buyer advertising. Chia developed her advertising expertise an amazing deal whereas she was at Marketo. She discovered all issues demand gen and in addition buyer advertising. She has since held roles at Gympass and Planful. Chia is a fast examine and really a lot a self-starter. She is curious and equally methodical along with her demand-gen approaches. It’s a uncommon mixture that makes her a marketer who cuts by noise and delivers impactful outcomes.”
Nominated by Heidi Bullock, Chief Advertising and marketing Officer at Tealium. WWRM 2017
Haley Pierce, Senior GTM Lead, The B2B Institute at LinkedIn
“Haley is vital to propelling our B2B Institute to world prominence. Her strategic brilliance has made the B2B Institute shine at Adweek, Dreamforce, INBOUND and past. She orchestrates multi-channel content material methods that ship outsized outcomes—our rising memorability, visibility, and attain below her management speaks volumes. Past these exceptional accomplishments, Haley lifts everybody round her with real heat and inclusivity. Her management on tasks like our B2B Edge Instances showcases the transformation and tales of B2B companies as they develop their manufacturers. Our newest launch of B2B Contrarian Tendencies dinners with Haley working level was an exquisite expertise for our company—each memorable and inventive. In each facet of her work, Haley embodies a 10x mindset, constantly pushing boundaries whereas creating an surroundings the place everybody feels valued and heard.”
Nominated by Ty Heath, Director of Market Engagement & Co-Founder, The B2B Institute at LinkedIn. WWRM 2018
Brandi Boatner, World Influencer Advertising and marketing at IBM
“Influencer Advertising and marketing for B2B is a sizzling subject proper now, however Brandi has labored with enterprise influencers since no less than 2012. Her management as World Influencer Advertising and marketing at IBM Company Affairs and newly elected President of the New York Ladies in Communications (NY WICI) the place she leads with an emphasis on a mutual alternate of assist, emotional funding, care, and love.”
Nominated by Lee Odden
Angela Tanamachi, Sr. Director, Occasions and Accomplice Advertising and marketing at AuditBoard
“Angela is an inspiring chief who has helped increase AuditBoard’s model consciousness and demand technology efforts by a world class occasion technique. Particularly Angela’s “golden contact” on our marquee occasion Audit & Past has cultivated a singular, raving-fan group and some of the particular buyer conferences I’ve seen in my profession. The long run is vibrant with Angela guiding us!”
Nominated by April Crichlow, Chief Advertising and marketing Officer at AuditBoard. WWRM 2021
Jenn VandeZande, Head of Digital Engagement Technique at SAP Buyer Expertise
“After being launched to Jenn by Ursula Ringham at SAP, we clicked instantly. Jenn is a superb and award-winning Editor in Chief for The Way forward for Commerce, a non-branded SAP web site the place she achieves spectacular model and demand objectives by purposeful thought management content material that’s optimized for findability and significant affect.”
Nominated by Lee Odden
Alina Vandenberghe, Co-founder & co-CEO at Chili Piper
“She has all the precise values, shares her journey, helps others massively – and just lately began her personal small convention. And he or she is a mom of two youngsters, who she takes along with her to a few of the occasions and awards, and I feel that is additionally a lovely instance of the best way to mix all elements of your life to thrive. ”
Nominated by Olga Andrienko, VP of Advertising and marketing Ops at Semrush. WWRM 2018
Catherine Kniker, Chief Technique, Advertising and marketing, and Sustainability Officer at PTC
“Catherine will not be a conventional marketer however took over the CMO position primarily based on her confirmed monitor file at PTC. After a couple of conversations along with her, she has a really ahead trying strategy to advertising and advertising innovation. And he or she brings her breadth of expertise in different areas of the enterprise to the CMO position making her a stronger CMO.”
Nominated by Kim Salem-Jackson, Government Vice President and Chief Advertising and marketing Officer at Akamai. WWRM 2019
Carmen True, Vice President of Compute Advertising and marketing at Qualcomm
“Carmen is revolutionizing B2B advertising at Qualcomm with data-driven, customized methods for the PC enterprise. She oversees client, business and channel advertising and her visionary management and use of superior digital instruments has reworked the corporate’s advertising strategy. Carmen is also a passionate advocate for ladies and office growth.”
Nominated by Liz Philips, Director of Advertising and marketing Qualcomm. WWRM 2013
Bernice Brennan, VP of Development at Boulevard
“Bernice has constructed the demand gen perform at Boulevard from the bottom up, and now chargeable for all revenue-generating advertising features which have contributed to a 50% YoY income improve since Bernice joined in 2019. She’s additionally a robust supporter of her staff, obsessed with making certain they’ve the assets they must be profitable.”
Nominated by Lucy Zarlengo, Chief Advertising and marketing Officer at Make use of. WWRM 2017
Kira Mondrus, SVP World Advertising and marketing at Tricentis
“I’ve labored on and off with Kira since 2008 as she’s both lead advertising or performed a number one position in serving to firms rework advertising right into a strategic participant throughout the group reaching main milestones alongside the way in which. I’ve loved watching her evolve as her patrons and prospects have. She’s additionally one of many few advertising leaders I do know who naturally sees the massive image for a way the merchandise and types she works for match into the larger image of its prospects’ enterprise aims. She additionally shares her experience to mentor different entrepreneurs and serves on boards.”
Nominated by Ardath Albee, CEO & B2B Advertising and marketing Strategist at Advertising and marketing Interactions. WWRM 2018
Christine Otts, Director World Accomplice Packages & Demand Acceleration at Cisco
“Christine’s 25-year profession in accomplice advertising is marked by innovation and relationship-building. Below her management, Cisco World SMB & Accomplice Advertising and marketing received the 2025 B2BMX Killer Content material Award in Channel Accomplice Advertising and marketing, a testomony to her affect and excellence in B2B.”
Nominated by Luxy Thuraisingam, Vice President, World SMB & Accomplice Advertising and marketing Cisco. WWRM 2021
Holly Romano, Head of Agent Advertising and marketing at Zillow
“Holly is a dynamic pressure in B2B advertising whose strategic imaginative and prescient and relentless creativity have reworked the way in which Zillow connects with and empowers our agent group. Her progressive strategy is setting new requirements and driving impactful outcomes throughout the actual property trade. As a B2B marketer, she rocks!”
Nominated by Beverly Jackson, Vice President of Model and Product Advertising and marketing at Zillow. WWRM 2014
Tracy Niehaus, Vice President Advertising and marketing at Swisslog World
“Tracy is a uncommon B2B advertising chief who excels at technique and execution. I interviewed her for my podcast, and she or he confirmed me the ABM methodology she developed that complemented her occasion technique, driving actual gross sales affect. Identified for her capacity to rally world groups, Tracy leads with readability, objective, and a relentless drive to ship outcomes. She is solely superior.”
Nominated by Pam Didner, Advisor, Keynote Speaker at Relentless Pursuit. WWRM 2021
Erin Jacobs, Senior Director, World Built-in Advertising and marketing • Advertising and marketing Plans • Demand Era at F5
“Erin runs the Built-in Advertising and marketing staff inside Company Advertising and marketing at F5.com. Because the Sr. Director, Built-in Advertising and marketing, Erin creates dynamic, efficient, and impactful go-to-market initiatives that drive our enterprise and prospects ahead, collectively. She is a dynamic chief identified for empowering and championing her staff serving to them to excel with an eagle-eye give attention to the enterprise. Her world execution paired along with her deep information and market experience make her an absolute powerhouse within the utility safety market house.”
Nominated by Kristy Morrison, Director, Digital Advertising and marketing, F5. WWRM 2013
Margot Koehler, Senior Director, World Model Advertising and marketing at Toast
“Thriving in B2B means excited about issues in a different way — particularly round breaking the MQL habit all of us have. Based mostly on what I see from the surface — what Margot shares on social and the way in which she talks about issues — she’s a believer in & a frontrunner of the arduous & crucial model work that’s so desperately wanted in 2025 and past. Margot’s give attention to model and data-based narratives/storytelling is precisely what B2B manufacturers needs to be doing proper now.”
Nominated by Ann Handley, Chief Content material Officer at MarketingProfs. WWRM 2011
A HUGE THANK YOU to the beneficiant ladies who took the time to appoint these champions of B2B advertising!
The B2B advertising world is evolving quickly and these are fascinating occasions to say the least. Many entrepreneurs are feeling overwhelmed and there’s a rising uncertainty concerning the enterprise surroundings. Sharing excellent news about nice work is one thing we will all profit from proper now. I invite you to observe every of those B2B advertising leaders to study, interact and be impressed.
We’ll be launching the brand new Past B2B Advertising and marketing podcast quickly. Which of those B2B advertising execs would you prefer to see as a visitor? Share this publish on LinkedIn and tag your strategies.
