Are you trying to unlock the magical energy of delegation?
Effectively, you’re in the suitable place. As an eCommerce model proprietor, your consideration is continually being pulled in a number of instructions, from managing stock and fulfilling orders to advertising and buyer help.
Delegating tedious duties, corresponding to content material writing, permits you to give attention to these core duties by tapping into the experience of people who concentrate on these areas.
Consequently, every side of your online business will obtain the eye and information it requires, main to higher outcomes and improved general efficiency.
In the present day, we’re going to have a look at three complete questions that’ll inform you all it’s essential know concerning the content material author you’re interviewing to make sure they’re the proper match for your online business. We’ll additionally cowl:
- Purple flags to look out for to make sure you don’t onboard incompetent writers
- A reverse psychology query to ask that’ll inform you extra concerning the author than they intend to share
- Why you will need to all the time select high quality work over expertise
1: What Writing Expertise Do You Have?
Expertise is the very best instructor.
Sounds cliché, nevertheless it’s true.
Suppose again to whenever you first began out within the enterprise world. There was all the time one thing to study or unlearn. New techniques to discover and create to maintain your online business afloat and entice extra prospects.
As a matter of reality, one of many issues that in all probability led you to your seek for a reliable content material author is one among these techniques. The excellent news is you’re in the suitable place.
It may be laborious to discern whether or not a content material author has the correct amount of expertise required to generate content material for your online business. The implications of hiring an incompetent author won’t solely waste your time but additionally have an effect on your model notion.
We don’t have to inform you what that may do to your gross sales and your overarching enterprise objectives.
However whenever you rent an skilled author who understands the ins and outs of content material advertising, you’ll generate web site site visitors, improve your gross sales income, and set up your self as an business skilled.
Let’s check out how one can assess the reply a content material author offers to the query, “What writing expertise do you may have?”:
- Writing samples and portfolio: The easiest way to discern if the author you’re contemplating can really write is to learn their work. Skilled content material writers can have a portfolio of their finest articles that they supply as proof of labor.
Assess the readability, construction, grammar, and general high quality of their work. Good articles consist of assorted SEO (Search engine optimisation) components, corresponding to photos and hyperlinks from high-quality web sites, in addition to well-structured and grammatically correct writing.
- Earlier work expertise: Utilizing their portfolio as a information, inquire about articles that stand out to you. Ask them who they wrote it for and the expectations the consumer had for them.
This won’t solely allow you to gauge their work expertise, but additionally offer you an concept of what working with them shall be like.
- Search engine optimisation information: Within the enterprise world, being a artistic author with none Search engine optimisation abilities is null and void. What use is a brilliantly written article in case your reader by no means sees it?
content material author combines their writing prowess with SEO (Search engine optimisation) rules to create content material that ranks properly in engines like google by leveraging key phrase analysis, on-page optimization, and artistic writing.
Bonus Tip: Discover out if the content material author has been a part of any collaborative writing tasks. This may showcase their capacity to work as a part of a staff and incorporate suggestions from others.
Alternatively, if you happen to don’t need to undergo the tedious process of interviewing and analyzing quite a lot of content material writers whereas looking for the right one, think about hiring a high-quality weblog writing service.
CopySmiths is a one-stop store for all of your content material wants that permits you to allocate your time and vitality to different duties and enterprise calls for.
We’ve a staff of skilled artistic writers who’ve undergone rigorous coaching curated by our founder Katrina McKinnon who has owned a profitable eCommerce retailer for 10+ years.
Furthermore, she’s constructed shops on Bigcommerce, Shopify, Woocommerce, X-Cart, and different platforms for 15+ years.
We deal with the whole lot within the content material manufacturing course of, from enhancing, customizing graphics, including inner and exterior hyperlinks, key phrase analysis, to publishing, which suggests you gained’t must raise a finger.
2: How A lot Time Do You Have to Full a Mission?
Though there’s no one-size-fits-all reply to this query, it’s nonetheless necessary that you simply ask it.
The time required to jot down and Search engine optimisation optimize a weblog publish can range relying on varied components, such because the size of the publish, the complexity of the subject, the analysis required, the extent of Search engine optimisation optimization, and the author’s expertise.
The reply the content material author offers provides you with helpful perception into their work course of, time administration abilities, and talent to fulfill deadlines in relation to the previous components.
As an example, as a substitute of supplying you with a quantity, they may ask you questions on your expectations, corresponding to “What number of phrases would you like the article to be?” or the “What’s the specified final result for writing this text?”
Asking such questions will assist them decide how a lot time they’ll have to dedicate to the logistics of the writing course of.
Merely put, understanding what they should analysis and which course they’ll steer an article is one of the best ways for them to estimate how lengthy it’s going to take them.
Whereas these look like minor particulars, they may in the reduction of on a big period of time wasted forwards and backwards between you and the author as a result of they’ll know precisely what you need from the beginning and may work in direction of making it a actuality.
Be looking out for the next crimson flags within the solutions supplied by writers to make sure you get your cash’s value:
- Unrealistic time frames: If a content material author attributes suspiciously quick timeframes to finish tasks, it might be an indication of their lack of expertise.
Whereas effectivity is necessary, overly formidable timelines could point out an absence of consideration for thorough analysis, high quality writing, or correct enhancing. As an example, in no world will anybody write a high-quality Search engine optimisation-optimized article in two hours, until the tip purpose is rushed or subpar content material.
- Lack of specificity: Be looking out for imprecise or evasive solutions relating to undertaking timelines. A talented content material author will be capable of present a fairly correct estimate based mostly on their expertise and previous tasks.
In the event that they battle to offer clear particulars or appear uncertain about their time administration, cross them off your listing—it is a clear indication of an absence of group or planning.
- Restricted availability: You would possibly find yourself discovering a author that ticks your whole bins and has wonderful suggestions from previous purchasers. Nevertheless, they’ve restricted availability and poor communication.
Normally, that’s as a result of they’re overwhelmed with different commitments. This can be a battle of curiosity as a result of they will not be able to prioritize their tasks and meet deadlines.
Whereas it’s frequent for writers to have ongoing tasks, make sure that they will allocate adequate time and a focus to your work.
CopySmiths is thought for its quick turnaround time of a number of batches of articles over an affordable period of time.
We’ve a tried and examined system in place that ensures we all know your product in and out and can make your model shine because the hero of your business. We’ll do all of this whereas guaranteeing that we combine the required Search engine optimisation components that can help you rank greater in SERPs.
Right here’s a video of extra interview questions you possibly can ask when hiring a content material author:
3: How Do You Guarantee High quality Content material?
Expertise is necessary, nevertheless it shouldn’t supersede {qualifications} when hiring a content material author.
For instance, let’s think about a situation the place you’re within the technique of hiring a content material author on your firm, and two candidates have caught your consideration.
On one hand, we’ve Candidate A, who has been writing for six years, however their writing model is old skool, they usually don’t know how one can leverage Search engine optimisation instruments to take advantage of out of their content material advertising technique.
Then, there’s Candidate B, who’s solely been working as a content material author for a yr however is an extremely pushed particular person with a ardour for his or her work. They sustain with business traits and have a versatile writing model that they will adapt to any firm.
This can be a robust name to make, so that you resolve to assign a writing process to each writers to judge their content material creation talents. The duty requires them to jot down a weblog publish on a given subject inside a selected timeframe. Each candidates submit their work, and also you overview their submissions.
Candidate A’s writing displays their expertise. They’re proficient in weaving phrases collectively and have a pure move to their content material.
Nevertheless, upon nearer examination, you discover that their work lacks correct construction, factual accuracy, and fails to align with the particular tips supplied.
Conversely, Candidate B’s writing demonstrates a deep understanding of the subject. They current a well-structured weblog publish with logical development, cohesive paragraphs, and clear headings.
Their content material is participating, well-researched, and incorporates wonderful Search engine optimisation components.
Whereas their writing could not possess the identical degree of finesse as Candidate A, their consideration to element, adherence to tips, and talent to ship high-quality content material throughout the given timeframe greater than compensate for that.
Which candidate will you select? We’d advise Candidate B as a result of they possess the required {qualifications} and show the flexibility to constantly produce high-quality content material.
Expertise comes with time, and asking this query ensures that the content material author you choose will successfully contribute to your organization’s objectives, meet undertaking necessities, and preserve the specified degree of high quality.
Why This Issues: High quality content material is important for attracting and retaining readers, establishing credibility, and attaining advertising objectives. Assessing the content material author’s methods is essential in choosing the suitable candidate for the function.
The desk under showcases some questions you possibly can ask, together with the aim behind every one. These will allow you to consider candidates’ responses in a structured method:
| Query | Objective |
| What writing expertise do you may have? | Assess the candidate’s writing background and experience |
| Are you able to present examples of your previous writing tasks? | Consider the candidate’s capacity to showcase their work and show related expertise |
| How do you usually estimate the time required for a undertaking? | Assess the candidate’s undertaking administration abilities and talent to gauge time precisely |
| How do you deal with sudden delays or adjustments in undertaking timelines? | Assess the candidate’s adaptability and problem-solving abilities in managing unexpected circumstances throughout undertaking execution |
| How do you guarantee the standard of your content material? | Consider the candidate’s strategy to sustaining excessive requirements of their work |
| What methods do you utilize to have interaction your viewers and make the content material extra compelling? | Decide the candidate’s capacity to create participating and impactful content material that resonates with the target market |
