Take a fast peek at your Google Analytics. Most eCommerce retailer homeowners, like your self, do this on a regular basis, don’t they?
Google Analytics will most likely present you that the Homepage is your most visited web page. However subsequent in line is most certainly your About Us web page.
Why is that? Why do individuals go to the web page that doesn’t present your services or products, however talks about you and your organization?
Properly, your About Us web page is the place you construct belief and anchor your eCommerce retailer in the actual world.
The Web is summary. Your complete idea of an internet retailer is summary. In case you are good at what you do, you’ve got constructed your model picture round your product – that’s additionally summary.
Extra exactly, it’s not tangible.
Folks don’t know you. They solely know what they see in your web site. That may make them a bit reluctant to purchase from you and to enter their bank card particulars.
An About Us web page is the right area the place you’ll be able to present them that you just actually exist and that your retailer is an actual, dwell retailer – solely on-line.
Make Your About Us Web page Do Extra for Your Enterprise
Your About Us web page is the web page the place you identify your EAT: Experience, Authority, and Belief.
There are lots of methods you are able to do that:
- Telling a private story
- Utilizing private pictures
- Introducing the members of the group
- Writing a sentence or two concerning the firm origin or
- An anecdote about the way it received its title.
Then again, it’s good to present that your organization isn’t simply enjoyable and video games and that you’re a actual skilled in what you do.
Once more, an About Us web page is the place the place you’ll be able to write a bit about your achievements, awards, and accreditations.
The perfect About Us pages strike a stability between the non-public and the enterprise persona of your organization. That’s the candy spot you need to be aiming at.
A well-crafted About Us web page will likely be your major instrument of buying good assisted conversion worth.
What’s that?
It’s a neat little issue that Google Analytics measures and it has to do along with your conversions. Specifically, assisted conversion measures all of the interactions previous to the conversion.
It’s like a wingman to your conversion. That’s what your About Us web page does!
- It introduces you to your web site customer
- makes you look good
- makes your guests be ok with you and
- turns them into paying clients.
So, now let’s see who does an About Us web page effectively. Listed below are ten superb examples of About Us pages. Look into them for inspiration when creating your individual.
About Us Web page Instance 1: Harry’s Razors
The very first thing that you just see on this About Us web page is the final concept of the corporate. The message of Harry’s Razors is obvious. They wished to make razors which are totally different from different shaving corporations.
That’s your intro into the world of Harry’s Razors.
The very subsequent part is there to subtly establishes experience. Harry’s Razors point out the next:
The story could be very down-to-earth and relatable. However it nonetheless emphasised that the quantity of people that labored on this venture is critical.
Check out this nice copy with a really partaking picture and a private story. Everyone can relate to that, can’t they? That’s why this About Us web page works effectively.
About Us Web page Instance 2: Humaan
Humaan’s About Us web page will certainly improve your dwell time on their web site.
There are such a lot of attention-grabbing particulars and images, and also you need to see all of them.
Simply check out the primary photograph you see once you go to the About Us web page.
This can be a firm of extremely inventive individuals. So this sort of About Us web page by itself is proof of their experience in unique digital work.
Every of the group members has an attention-grabbing gif picture and a brief, partaking description that particulars their expertise and presents a unusual perception to their particular person persona.
Phrases similar to “ranks burgers based mostly on deliciousness” and related. After studying all of them, you are feeling you understand them. Belief established.
About Us Web page Instance 3: MailChimp
There isn’t a lot want for MailChimp to go excessive in establishing belief. Everyone who wants an e mail advertising and marketing automation system already is aware of about MailChimp.
Additionally they know MailChimp is among the many greatest. That’s why the story of its founders isn’t a narrative about 1000’s of shoppers and related achievements.
It’s well revolving round the truth that MailChimp caters to small enterprise. They often name their target market “the underdog.”
The truth that such a well-known and profitable firm is all about small companies could also be a tough capsule to swallow.
That’s why the About Us web page additionally accommodates some private information from the lives of the founders.
Did you discover that the founders are addressed by their first names solely? That’s one other method to make them extra relatable and nearer to the reader.
About Us Web page Instance 4: Trunki
Trunki’s About Us web page mentions the experience and the authority. However, it has a really attention-grabbing method of building belief. Check out the slide of pictures that inform the Trunki story:
Are you able to see what I imply?
I’m speaking about what occurred in 2005. The corporate had a plan, and it didn’t work out. And so they’re writing about it on their web site!
Nothing says honesty greater than admitting a mistake or a failure and proudly owning it!
With that one transfer, Trunki established belief and related honesty with their model. Nice job!
About Us Web page Instance 5: Toy Combat
It’s solely logical {that a} inventive digital company must have a extremely unique web site. One of the best ways to determine experience is to make the web site that showcases it.
Toy Combat did simply that. The founders are represented as two toys in attention-grabbing conditions. The “Who” part is a brief blurb about each of them:
It has simply sufficient humour to spark curiosity, but in addition mentions some huge and respected corporations to determine experience.
The social media buttons are there to determine belief and authenticity. Enjoyable references to “tickling competitions” are there to construct rapport and genuineness, which results in elevated belief.
About Us Web page Instance 6: Invisible Creature
This can be a inventive studio based by two brothers. Their About Us web page is an extended and detailed story about their origin, household, music, and creativity.
There are even some heart-warming images of their childhood — even a few of their first doodles and critical drawings. Authenticity achieved.
The story concerning the two brothers additionally establishes their experience by mentioning huge names like NASA.
When you study all concerning the two males behind the Invisible Creature firm, you really belief them and really feel the connection to them.
About Us Web page Instance 7: Benefit Goodness
This is a wonderful instance of an About Us web page the place numbers are used to determine credibility. The mission of this organisation is clearly expressed of their web page title.
Such a giant assertion and such a difficult activity. That’s why it must be supported with belief markers. It exhibits that this organisation is critical about reaching it.
That’s what this About Us web page is all… about. And it really works!
About Us Web page Instance 8: Yellow Leaf Hammocks
This firm evokes you to loosen up and do good whereas…effectively, doing nothing.
In different phrases, they promote hammocks which are made by ladies from delicate social teams.
They’re educated to make the hammocks to allow them to break the cycle of debt slavery and poverty.
What makes this About Us web page so nice is the truth that it’s full of uplifting tales.
It shifts the main target from merely buying the hammock as a method of including a little bit of leisure luxurious to your life.
It turns your buy into an act of goodwill and social enchancment.
About Us Web page Instance 9: Lease the Runway
This About Us web page is a fantastically instructed story concerning the firm. A narrative that evokes and follows two women with a dream. We examine all of them the best way to the purpose the place it turns into a hit story.
The story is beautiful and illustrated with stunning pictures. The pictures act as greater than illustrations to the story. They’re additionally belief marks, making your entire idea a bit extra actual.
About Us Web page Instance 10: Bulldog Skincare
It’s not that simple to make males captivated with cosmetics. However, it’s very simple to make them captivated with canine!
That’s one of many the reason why Bulldog Skincare About Us web page begins with a picture of a cool pup.
The textual content is relatable. It makes excellent sense to all males who battle to search out appropriate merchandise for his or her pores and skin.
The About Us web page then leads us by means of the sections that designate why their product works and the way it’s made.
That is cruelty-free cosmetics. The corporate has sturdy values established on their About Us web page. That’s a model that you may simply join with.
What Else Can You Do To Increase Buyer Engagement?
Creating an excellent About Us web page is essential for buyer engagement. However it’s only one a part of an ongoing content material technique.
Getting a dependable stream of long-term, certified natural visitors into your web site requires a content material advertising and marketing technique and somebody that may execute it… persistently.
Which means a whole lot of good content material.
You possibly can both:
- Do it your self (who wants sleep?),
- Rent a full-time specialist content material marketer, or
- Outsource the entire course of to a content material advertising and marketing company like us.
We’re more cost effective than a single full-time worker and also you get a fully-fledged content material advertising and marketing technique carried out with out having to raise a finger.
And we get outcomes.
We lately helped one in all Australia’s main comparability web sites improve its natural gross sales by 55% inside two months. And we persistently ship ROI of greater than 1,000% to our shoppers.
Get in contact with us immediately if you want to speak about leveraging the ability of content material advertising and marketing for your small business – with out rising your advert spend or hiring full-time content material advertising and marketing specialists.
